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New Growth Engine

We forecast future demands immediately to provide better values and solutions.
New Growth Engine

Strategy

Strategy
  • 3 Major Future Demands
    • New Mobility
      • Eco-friendly cars
      • Light-weight materials
      • Smart solutions
    • Response to Climate Crisis
      • Carbon neutrality request
      • Product and company emissions control
    • Green Value Realization
      • Minimization of negative environment impacts
      • New green business
  • Innovation Strategy
    • Reinforcement of competitive power for quality
    • Securing new green business
    • Sustainable next-generation materials
    • Realization of a circular economy
  • New Growth Engines
      • ALKEX®
      • TANSOME®
      • Products made from low-carbon processed raw materials
      • Products made from eco-friendly raw materials
      • Easy recycling technologies and products
      • High-strength products
      • High-tensile products
      • Products made from recycled raw materials
      • Technologies and products made from bio-EG
      • Products packed in recycled packaging

New Growth
Innovation Direction

  • Reinforcement of Competitive Power for Quality

    As we confront big changes, such as the transition to new mobility, the implementation of net-zero, and constantly changing consumer demands, HS Hyosung Advanced Materials has been consistently developing sustainable products and new materials to provide proactive solutions through close communication with customers. In order to meet the quality expectation of customers, we produce high-intensity, high-strength, and ultra-light products.

    Learn more about Quality Management Move Page

  • Securing New Green Business

    HS Hyosung Advanced Materials constantly finds ways to develop lightweight products with high-strength properties that increase the fuel efficiency of automobiles so that we can contribute to reducing GHG emissions and energy use in the mobility industry. We secure global competitiveness with new green businesses, including TANSOME® and ALKEX®, our key eco-friendly materials.

  • Sustainable Next-generation Materials

    By using conventional raw materials from petrochemical sources, HS Hyosung Advanced Materials focuses on developing and commercializing products made from sustainable materials to help solve issues such as resource depletion and environmental pollution to expand the business portfolio. We are able to produce relatively low-carbon products as we use recycled materials such as discarded plastic or waste steel, bio-based materials, and materials extracted from wood.

  • Realization of Circular Economy

    At HS Hyosung Advanced Materials, we aim at making our products recyclable and ensuring the circulation of limited resources. We are preparing for a green product business by simplifying raw materials for product components to reduce carbon emissions and realize a circular economy.

New Growth Engine

Products and Technology

New Green Business

TANSOME®
TANSOME®
  • TANSOME®
  • ALKEX®
  • High-tenacity,
    High-intensity Products
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    Carbon Fiber

    TANSOME® is a key material in automotive light weighting as a lightweight and ultra-tensile material that is 10 times stronger and 4 times lighter than steel. TANSOME® contributes to reducing GHG emissions by increasing the fuel economy from light weighting. It particularly will contribute to activating new and renewable energy industries through its application to green energy industries, such as high-pressure storage vessels for hydrogen, which requires hydrogen energy—the trending green energy. As the global demand for carbon neutrality rises, the energy sector, such as hydrogen tanks and wind turbines, and the automotive sector, where the demand for light weighting will increase, are anticipated to drive the expansion of TANSOME®.

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    Aramid Yarn

    ALKEX®, which was created with the company's own technology in 2003 and effectively commercialized in 2009, is currently utilized in bulletproof, automobile rubber reinforcement, and industrial applications. We aspire to become a successful solution provider that meets customer needs with more diverse and differentiated products.

  • Steel Wire / Fiber Tirecord

    HS Hyosung Advanced Materials has developed and manufactures products with 10–20% greater strength and tension than in the past. This allows our customers to reduce the usage of materials in manufacturing low-carbon products.

New Growth Engine

Sustainable next-generation materials

Products made from bio-EG
Products made from bio-EG
  • Products made from bio-EG
  • Products made from
    recycled PET
  • Steel cords made from
    wire rod
    manufactured in
    an eco-friendly
    furnace
  • Tirecords made from
    cellulose
    extracted from
    wood
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    Technical Yarn / Automotive Carpet / Textile Tirecord

    HS Hyosung Advanced Materials developed a technical bio-PET yarn made from eco-friendly polyester material created with bio-EG derived through catalytic reaction and fermentation using sugarcane and corn as opposed to crude oil-based ethylene glycol (EG) used as a polyester raw material. Our successfully commercialized products are applied in diverse industries, including tires and car mats in electric vehicles and fuel cell electric vehicles.

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    Technical Yarn / Automotive Carpet / Textile Tirecord

    We have developed ultra-tensile recycled PET yarn from waste PET bottles and obtained Global Recycled Standard (GRS) certification from an international eco-friendly accreditation organization. In addition, after aggregating the demands of products made of recycled PET from clients, we began developing automotive floor carpets and supplying textile Tirecords using recycled bulk continuous filament (BCF). Besides waste PETs, we also collect discarded fishnets as well as spinning process waste and the process waste generated from recycled chip companies to recycle them into chips. Research and development are underway to enlarge our portfolio of recycled products.

  • Steel Cord

    HS Hyosung Advanced Materials strives to reduce carbon emissions in accordance with the life cycle assessment (LCA), which evaluates all environmental impacts from the production of raw materials to product shipment. We produce steel cords for tire reinforcement using wire rods made through an electric furnace production system that discharges less carbon than blast furnaces in order to reduce emissions at the raw material stage.

  • Lyocell Textile Tirecord

    We produce Lyocell Tirecords using cellulose extracted from wood. Compared to rayon or nylon Tirecords, Lyocell Tirecords emit fewer GHG emissions and produce almost no harmful substances, such as carbon disulfide and hydrogen sulfide, thereby preventing air and water pollution caused by the production and treatment of harmful substances.

New Growth Engine

Realization of a circular economy

Steelcords made from recycled steel scrap
Steelcords made from recycled steel scrap
  • Steelcords made from
    recycled
    steel scrap
  • Steel Cord

    Iron scrap is a byproduct of the production of wire rods, the primary raw materials for steel cords. We use this iron scrap to manufacture products. We manufacture eco-friendly products that can save resources and reduce GHG emissions at the same time.